Is Everyone In The Bay Area Osbessed With Money

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Meet me in San Francisco: Local pros talk over the Bay Expanse PR market

Baronial viii, 2012

While the San Francisco Bay Area is an international and influential engineering science epicenter, the region'southward unique business ecosystem too includes leading financial institutions, nonprofit organizations, health intendance firms and insurance giants. Innumerable PR professionals work to accelerate awareness of these organizations within their local communities and across the world.

San Francisco and the Silicon Valley are likewise home to active and thriving PRSA Chapters, creating the opportunity to tap into the aggregated expertise of hundreds of members beyond all areas of public relations.

In anticipation of the PRSA 2012 International Conference in San Francisco on October. 13-xvi, Tactics spoke with PR leaders throughout the region to gain more than insight into the local PR market.

Hatti L. Hamlin, APR, Fellow PRSA, independent practitioner

Hatti Hamlin,  APR, Fellow PRSA, has congenital a thriving solo PR do in San Francisco during the past 12 years. Her clients include financial institutions, hospitals and nonprofits. Despite competing against a number of local leading agencies, she's establish her path to success.

"There is plenty business to go around," Hamlin said. "[An] experienced, competent consultant can find every bit much business as they want or need.  The caveat, all the same, is that they need to exist open to the idea of doing things that go across promotion and media coverage."

Hamlin, a former San Francisco Affiliate president and longtime board member, recognizes the extended benefits of being agile in the San Francisco PR customs.

"The virtually important lesson I have to impart is 'burn down no bridges,'" Hamlin said. "The accented all-time referral sources for me are one-time employers and clients — even those that did not work out."

Hamlin also takes advantage of the city's disquisitional mass of experts to support her function and build her network. She regularly works with a old San Francisco Chronicle reporter to develop content for projects.

"I could do information technology myself, but information technology helps to cultivate my network by giving business organization abroad and working with experts," she said.  "Information technology'south of import to observe those people that you can rely on. It comes dorsum to the customs — you may exist solo, but you are not alone."

Clark Hsu, account executive, Edelman

As an account executive in Edelman's San Francisco function, Clark Hsu has the opportunity to piece of work with some of the most recognized names in the restaurant business organisation based in the Napa Valley area, such as Thomas Keller and Michael Chiarello.

 "As someone who is food-obsessed, I admit I was a fleck star struck when I first started," Hsu said. "But as [these] working relationships continued, I realized that the internationally known chefs and other personalities I work with are existent people, just like everyone else."

Hsu, who is a member of both the San Francisco and Silicon Valley PRSA Chapters, besides serves as the co-chair of the International Conference, and is striving to include a strong sense of the region in this yr'due south Conference.

"Our admission to all these startups and internationally-known tech companies is unparalleled," Hsu said.  "In our backyard, we have everyone from Facebook and Google to Microsoft and Twitter, and many of them welcome PRSA with open arms, whether it is getting a bout of their offices or hosting an upshot.  The Silicon Valley Chapter'south biggest asset — aside from its membership, of course — is definitely its proximity to all these fantastic companies."

Sande Smith, director of communications, Women's Foundation of California

Like many nonprofit organizations, the Women's Foundation of California needed to find creative ways to connect with the public during difficult economic times. Sande Smith, director of communications for the foundation, recognizes this has made her part even more of import.

"The challenge with raising unrestricted money ways that money for communications and marketing is hard to come up by — it's a savage cycle," said Smith, a onetime San Francisco Chapter president and current board member.

Organizations struggle to survive without a well-funded communications department because they aren't known within the community, Smith said.

While continuing to pursue traditional communications strategies, Smith and her team accept too tapped into the social media ethos of the region to support efforts that benefit women and families statewide.

Recently, Smith'south team worked with online partners such every bit the fundraising strategist  Watershed, Change.org and Care2.com to fuel an advocacy entrada that virtually doubled the foundation'due south email outreach.

Netta Haynes, internal communications manager, Blue Shield of California

This twelvemonth'south Conference is particularly special for San Francisco Chapter President-Elect Netta Haynes.

"I've been part of  PRSA since I was a student at San Jose State and a PRSSA member in the 1990s," she said. "I call back going to a Conference and coming together board members and being in awe. I've valued beingness part of PRSA for more than 20 years, and at present [that I am] a board fellow member and shortly to be Chapter president, it's really special to be a part of this twelvemonth's conference."

Haynes said that the adrenaline is already flowing for this year's event. "We are looking forward to welcoming anybody — this is a great opportunity to showcase the Bay Area, from our good keynote speakers to all the talent that resides in the area."

That talent, especially in the applied science sector, is also a major chemical element of Haynes career.

"I'm in health intendance and insurance, and I support engineering migration, so in that location are resources I can tap into from Silicon Valley that directly support my work," she said. "The insurance industry is known to be laggards in technology, but we are making great strides and I recollect that's considering of [our location]. The convenience in being and so close to a technology hotbed ways at that place are many resources we tin can tap into."

Lesly Simmons, APR, is a social media and communications strategist and founder of Digital District.
Email: lesly.simmons at gmail.com

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